OUR ETHOS
We founded this company with a simple conviction: property management should be held to a higher standard. Too often, owners are left navigating inconsistent communication, unclear reporting, and a lack of true accountability.
We set out to change that—bringing institutional-level discipline, thoughtful systems, and a white-glove approach to an industry that has long operated without them. The result is a more refined experience—defined by clarity, discretion, and trust.
OUR EXPERTISE
As seasoned providers to high-net-worth individuals, we understand that your property is more than just an asset—it’s a reflection of your lifestyle and a sanctuary for your family.
Our proven track record and holistic approach enable us to deliver services that are tailored specifically to each client and executed with the highest level of care and professionalism. Choose TrueNest of the Lowcountry, where your rental properties are seamlessly managed, and every detail is meticulously curated to your goals.
OUR TEAM
FOUNDER & PRESIDENT
WILL TRASK
A Lowcountry native with over ten generations of local roots, Will Trask leverages a JD and a background in high-stakes asset management to lead with precision. He spent a decade as a wealth & investment advisor managing significant private capital for high net worth clients, a role that instilled the fiduciary rigor and client advocacy he now applies to property oversight.
Will’s expertise spans large-scale land development, complex contract negotiations, and strategic government relations. By integrating legal proficiency with tech-forward hospitality operations, he provides property owners with sophisticated insights and management solutions designed to maximize long-term asset performance.
As a lifelong surfer and self-identified river rat, Will enjoys spending his time outdoors with his family in the boat and the woods.
HEAD OF OPERATIONS
ANDREW HAY
With over 16 years of living in Charleston, Andrew brings deep local knowledge and a genuine appreciation for the Lowcountry lifestyle to every client relationship. Backed by a master’s degree in environmental science and a background as a business owner, Andrew combines analytical insight with strong operational expertise.
Andrew has built a reputation for reliability, attention to detail, and client-focused service while working in the Charleston tech scene. Outside of work, He enjoys spending time with family and making the most of Charleston’s beautiful beaches.
CONNECT WITH US
Experience unparalleled service and peace of mind with TrueNest of the Lowcountry. Contact us to learn more about how we can tailor our services to meet your unique needs.